Experience
A wider view of more than 25 years across design, technology, business, and human systems.
This page offers a look at the work behind the featured case studies: print, brand, copy, ecommerce, art direction, checkout flows, enterprise platforms, conversational AI, healthcare, aviation, retail, and emerging technology.
The work spans employee, contract, and consulting contexts. Across those environments, the pattern is consistent: helping organizations make complex ideas, systems, and products clearer, more useful, and more human.
Travel Commerce / Growth Systems
Designed scalable campaign, email, and customer engagement systems that helped improve testing, consistency, and digital commerce performance.
Microsoft BI/SharePoint Dashboard
Global dashboard UI integrating and merging MSFT BI data visualizations with SharePoint platform.
KP Broker/GA Account Consolidation
Used research and data to simplify account access across KP’s commercial ecosystem, improving identity, permissions, and self-service for brokers, employers, and General Agents.
Travel Commerce / Growth Systems
Led art direction, photography direction, and visual design for Nordstrom’s women’s boot shop, shaping a polished seasonal shopping experience around product, style, and brand presentation.
Ecommerce / Agile Transformation
Designed a new ecommerce flow for ShareFile during its acquisition by Citrix, while helping the marketing team adopt agile ways of working. The team exceeded annual goals within six months.
Ecommerce / Checkout Optimization
Analyzed OTC, pharmacy, and beauty shopping flows, using data to improve ecommerce paths to checkout across Drugstore.com, Beauty.com, and related properties.
TWO GOLD RINGS
Ecommerce / Brand / Responsive Web
Created responsive web, brand, visual design, and information architecture for a wedding ecommerce site that helped couples compare planning options, vendors, and budget decisions.
Aerospace / Secure Systems
Design work in a classified aerospace environment, focused on complex workflows, operational clarity, and high-trust systems where security, precision, and human judgment were essential.
Drugstore.com
Early Ecommerce / Product Experience
Designed early product and category experiences for Drugstore.com, improving navigation, merchandising, and paths to checkout across OTC, pharmacy, and related retail flows.
Advanced Research Systems
Early software design work for a medical management system supporting chronic care workflows, adjudication, pharmacy, insurance, and care coordination. My first design role, and an early introduction to complex healthcare systems.