Rusty Metty
Exploring new greenfields where people and technology meet.
For more than 25 years, I’ve worked through successive waves of technological change, helping organizations transform emerging capabilities into products, services, and experiences that create meaningful value for the people they serve.
My work spans consumer products, enterprise platforms, healthcare, aviation, retail, defense-related and security-cleared environments, accessibility, identity systems, conversational interfaces, and artificial intelligence.
What continues to fascinate me is not technology alone, but the opportunities created when people, organizations, and new capabilities come together. Every major shift creates new greenfields. My work has been helping organizations recognize them, explore them, and transform them into outcomes that improve the world we live in.
Selected Work
Large-scale work across enterprise transformation, conversational AI, digital commerce, healthcare, and customer engagement systems.
Kaiser Permanente
Large-scale digital transformation across identity, enrollment, self-service, broker experiences, AI adoption, and enterprise governance.
Microsoft Cora
Early enterprise chatbot personality and interaction framework across GUI, voice, and sales assistant workflows.
Amazon & Expedia
Early digital commerce, customer communication, testing, and scalable growth systems serving millions of customers.
Frameworks
Models, playbooks, and training systems that help teams understand emerging technology, evaluate risk, and turn new capability into better practice.
AI Adoption Playbook
A practical framework for helping teams move from scattered experimentation toward governed, useful AI practice.
Workshops & Training
Bespoke learning systems that help teams practice, evaluate, and responsibly adopt emerging technology together.
Deterministic vs. Probabilistic Systems
A framework for understanding where AI belongs, where traditional systems remain essential, and how the two can work together.
Contact
I’m open to thoughtful conversations about design leadership, AI adoption, enterprise systems, human-machine communication, and emerging technology.